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Sometimes, you just need to stop what you are doing, find a quiet corner, take your favourite beverage to keep you company (but not your phone), and prepare to have any pre-conceived ideas you may have challenged.
If you are a marketer, especially if you are a “digital” marketer, now is one of those times. I’m not even going to bother finding some words to paraphrase what this guy says, it would be far better (and more effective) for you to watch it and then find some words of your own.
If you enjoyed this (or even if you didn’t but enjoy being challenged – and we all should), you might want to check out Mark-if-you-use-the-word-millennials-you-are-a-moron-Ritson’s column in Marketing Week or follow him on twitter.
Guys like Ritson and Vaynerchuk do a good job of rubbing people up the wrong way. People often either love of hate them. Their style. Or the provocative things they say. We may not always agree with their views. Like many, they have an agenda and present research and figures to back up their agenda, as we all do, but that doesn’t mean we should ignore them.
Especially when they seem “ranty“.
Because life (and work) is more fun with guys like Ritson or GV standing for something.
“If you don’t stand for something you’ll fall for anything”. Gordon Eadie