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Twitter has been in trouble for quite a while now, and since Microsoft bought LinkedIn, the rumour mill seems to be in full swing as to who will buy them. It’s an interesting debate but it’s missing the point. First have a look at these three charts (which tell you everything you need to know about Twitter’s recent troubles), then I’ll tell you what I think the issue really is…
Value. That’s the problem, people are struggling to find as much value in Twitter as they used to. You see, as much as we love Twitter, and wish to see it go from strength-to-strength (like its more “friendly” counterpart), the main reason that it is not working as well anymore is because people have forgotten how to use it. Even many of the people who have been on the platform since the very beginning, have forgotten how to use it.
Why did this happen? It’s not like it’s changed beyond all recognition. For the most part it’s essentially the same platform as it was when it was built ~ a news and information network, built on top of a social platform, that connects everyone in real-time.
And that’s why I wanted to share something I found this afternoon. I discovered an old hard drive as I was looking for something in my office, so I thought I’d see what was on it. Low and behold, the top file contained notes that I made about Twitter, the very first week that I joined. It was August 2008 (I originally joined under the name of my agency), and I had no idea real idea how to make sense of it.
And therein lies the problem – the majority of users still don’t know how to make sense of it, which is why growth has not extended far enough beyond the tech community, engagement rates have dropped, and the average person on the street doesn’t understand why they should be on it.
So here they are, my notes from almost 8 years ago about how to use twitter, taken from a series of Chris Brogan’s blogs. Perhaps not surprisingly, most of them are as relevant today as they were in 2008.
It’s a great list isn’t it? And like I said, almost as relevant today as it was 8 years ago.
Like I said, I got all these tips from Chris Brogan, who I was slightly obsessed with at the time. Gary Vaynerchuk got me onto Twitter in the first place. Brogan showed me how to use it.
Maybe it’s about time we all had a refresher course…