I launched my first Watson Marketing research paper today with eConsultancy, covering trends in the industry and the biggest challenges facing marketers in 2017. I think it’s a good one and I’m really proud of it. Evidence (as if we needed it) that the world of marketing is going to change pretty dramatically over the next few years…


You can download it here if you’re interested >> econsultancy-the-new-marketing-reality

Chief Customer Officer @IBM for Energy, Environment & Utilities β€’ Lover of Old Business Books, Clever Technology and the NHS β€’ Based in London, UK.

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