If you want to give a GREAT speech or a presentation, there are three ways which you should start it:

One way is to open with a question that really matters to the audience.

Another is to open with a shocking fact that challenges the audience.

But the best way is to begin with just four words. Four words that let’s every one know that we are starting a story, and we are about to go on an adventure.

“Once upon a time….”

Evangelist @IBM β€’ IBM Watson β€’ Travel Around Talking about AI, Big Data and the Future of Marketing β€’ Lover of Old Business Books and Good Bourbon β€’ Based in London, UK.

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