A few people have asked me the same question this week – “Why IBM?”… Some IBMers, some friends and colleagues from other companies and a few press. All of them were basically asking the same question – is IBM [relevant / fun / sexy / cool / important]. A few of those conversations involved a lot of alcohol and some forays into some of the more interesting things IBM gets involved with, much of which many people know little about.


So I threw together a few slides and recorded my take on what we spoke about in all those conversations this week. You can make your own mind up about whether or not IBM is any of the above…


Communications Designer @IBM • Climate Reality Leader • Lover of Old Business Books, Clever Technology and the NHS • Based in London, UK.

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