“We live by what we believe, not what we see”.


Angela Ahrendts (ex-CEO Burberry now SVP Apple Retail) is the only female senior executive at Apple, earning even more than the CEO at just over $70 million per year. It’s easy to be impressed by those numbers but Angela’s salary is just representative of her meteoric rise as one of the world’s most successful executives. She is often asked what she attributes her success to, and she always replies with the same sentiment, “Trust your instincts and emotions. Let them guide you in every situation; they will not fail you”.



Angela’s re-design of the Apple store on Regent Street in London.


Angela is 2/140 of the “characters” who feature in my book Ten Words.


Buy Ten Words direct from Lulu. (It will be available on Amazon soon but as the book is to raise money for NHS, we raise more money if it is bought direct).


Communications Designer @IBM • Climate Reality Leader • Lover of Old Business Books, Clever Technology and the NHS • Based in London, UK.

%d bloggers like this: