“If you look confident enough you can pull off anything”.

Jessica Alba is the 3rd person to feature in my book. She was one of my first picks of the 140 “characters” I wanted to feature in Ten Words ever since I saw her present at Dreamforce when I was working at Salesforce.


She did an amazing job building Honest into a billion dollar brand, while balancing her celebrity and weighing up the various pieces of (sometimes sketchy) advice that she received from “friends” and agents.


Hers is a really inspirational story for anyone wanting to build something new and follow their heart.



Buy Ten Words from Lulu. (All profits going to NHS)

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Communications Designer @IBM • Climate Reality Leader • Lover of Old Business Books, Clever Technology and the NHS • Based in London, UK.

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