STATISTICS

Lies, damned lies, and statistics….

 

How do you bring numbers to life that tell a story and paint a picture? Using an example I saw at TED, here’s how I recently spoke to an C-Suite exec about the complexity of managing customer journeys. Some executives think that they are in control, but a little digging into their numbers often reveal that they’re really not…

 

Evangelist @IBM • IBM Watson • Travel Around Talking about AI, Big Data and the Future of Marketing • Lover of Old Business Books and Good Bourbon • Based in London, UK.

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