Lies, damned lies, and statistics….


How do you bring numbers to life that tell a story and paint a picture? Using an example I saw at TED, here’s how I recently spoke to an C-Suite exec about the complexity of managing customer journeys. Some executives think that they are in control, but a little digging into their numbers often reveal that they’re really not…


Communications Designer @IBM • Climate Reality Leader • Lover of Old Business Books, Clever Technology and the NHS • Based in London, UK.

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