In the opening scene of Collateral Beauty, Will Smith plays the co-founder of an award-winning ad agency who is tasked with giving an inspirational speech to his employees at an all-hands meeting.


It’s a beautiful speech that could quite easy have been written by the Master-of-Why himself – Simon Sinek. The movie didn’t receive great reviews. I loved it.


Here’s the transcript (from 1:18) – but watch the full movie for yourself. It’s a great piece of film making, full of twists and turns, and produced in the same spirit as another of my favourite films (also staring WS) The Pursuit of Happyness.


Keen to hear your thoughts. Tweet me @JeremyWaite


“What is your why?

Why did you even get out of the bed this morning?

Why did you eat what you ate?

Why did you wear what you wore?

Why did you come here? Other than the fact that I would fire you and hire someone else if you didn’t show up for work, but not that, the BIG why.

We’re certainly not here to just sell shit. We are here to connect.

Life is about people.

Advertising is about illuminating how our products and services will improve people’s lives.

Now ~ how do we do that?

  • Love
  • Time
  • Death

Now these three abstractions connect every single human being on earth. Everything that we covet. Everything that we fear not having. Everything that we ultimately end up buying is because at the end of the day…

  • We long for love
  • We wish we had more time
  • And we fear death

Love. Time. Death”.





Communications Designer @IBM • Climate Reality Leader • Lover of Old Business Books, Clever Technology and the NHS • Based in London, UK.

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