In Washington DC two weeks ago I delivered a speech built around one quote.


“Never doubt that a small group of committed citizens can change the world. Why? Because it is the only thing that ever has”. Margaret Mead


I went on to speak about Harvard research which suggested that 5% of any given audience could (according to analysts) influence the rest of that audience change their views. It could be a small community of people trying to change a city for the better, or a political party trying to change a country for the worse. It could be you at work in a team of 20 people, being that 1 person (the 5%) trying to influence your team of co-workers. Whatever the number, it’s a great sentiment and a strong concept.


It reminded me of one of the best stories I ever heard Obama tell when he was on the campaign trail back in 2008. It’s a beautifully delivered story of one person who changed a room. 4 minutes well spent….


Communications Designer @IBM • Climate Reality Leader • Lover of Old Business Books, Clever Technology and the NHS • Based in London, UK.

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